Friday, 5 December 2014

Audience Questionnaire Results.


Results from my Audience Questionnaire:

I asked a total of 12 individuals to answer my questionnaire.

The gender of people I asked was split down the middle at 6 male and 6 females, I believe this would give my results more validity and not focus on a gender specific genre or set of results that are generalizable only to males or females.

11 out of 12 of the people I asked were ages 16-20, and I had 1 over 25 participants. I think this allows for me to focus on a specific target audience and work on trying meeting their needs more so than a secondary audience.

Out of the people I asked, I had 4 people considered ‘working class’, 6 people considered ‘middle class’, 1 person considered ‘upper class’ and 1 anomaly. This could suggest that a certain genre or target audience would be suitable for my ,magazine, combined with the knowledge of ‘rock’ and ‘punk’ being associated with those belonging to the working class part of society.

I asked 12 people about their favourite genre of music, upon gaining my results I found that 3 preferred pop/rap, 3 preferred rock, or a variant of specific rock, but 6 were more general and didn’t have a preferred genre of music in which they listened to or focused on. This would suggest that I would need to include a mixture of different genres in order to appeal to a wider audience, however, for my target audience it would be more appropriate to focus upon the rock genre, as not only do I have my own previous knowledge to help but I know more about this subject than others.

When I asked what people considered ‘old music’ I had1 specific mention of ‘jazz’, 1 person who considered old music to be the music people listen to when they are young and then it changes with age, 9 people considered Classical to be old and I have one anomaly of someone who didn’t answer. I think this can tell me what kind of bands I could include and how I should write in order to be suited to my target audience, meaning using more modern slang and models that are more attractive to the younger/ teenage target audience.

There was a mixed response coming from the question concerned a favourite artist or band, as 4 people said they preferred a single artist, 5 people preferred bands and 3 people had a wider range of general flitting between favourites that aren’t set. This would suggest a fluid movement between which artists or bands are important at what time I would have to include things from recent occurrences in order to make my magazine, not only relevant but actually enticing to those wanting to see the changes within certain bands and artists.

All 12 of the people I asked aren’t subscribed to magazine and nor do they wish to be. I would assume this is not only because of the price of certain music magazines but also because there is a lack of interest since social media and the access to the internet is a more approachable way to find out information about music and bands, the only enticing thing I can image coming from a music magazine would be the posters.

Of the 12 people I asked, only one person expressed that they read a magazine of some kind possibly once a week, this shows that there is a clear lack of interest in the teenage market concerning reading music magazines and there is something which needs to change in order for music magazines to become interesting for that age group again, for slightly younger people (ages 11-14) it would be more suitable as the novelty of posters and having something to collect is enticing to them, but college students may struggle to find the time to read music magazines as well as still maintain an interest in them.

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