What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?

An institution which may distribute my product is BORA. This particular institution also distributes magazines such as ‘Kerrang!’ and ‘Q’ magazine.  For the ‘rock’ elements within my magazine, I believe it may have a similar appearance and feel as ‘Kerrang!’, as that magazine is a huge success, my media product has the same potential to appeal to a mass audience and also become a success.

‘Rock’ and other music magazines are seen mainly within shops and post offices in places such as Britain and America, however, due to research and my own personal knowledge of institution around the world who specialise in music magazines distribution; Britain is a leader for having music magazines, as I have American friends that express a want for the magazine, however it isn’t distributed in their state or America in general.

My magazine, I feel would be different, despite BORA possibly losing interest. I believe my magazine should be available in a majority of shops and outlets internationally, such as Sainsbury’s, Co-Op, Water stones, WHSmiths; not only would this widen my audience but it would allow for those in America without access to ‘Kerrang!’ to learn more about the artists they are interested in, and instead of having to buy multiple magazines, there is one with everything they may need all in one place.

In order to appeal to a younger audience who may have lost interested in buying a physical copy of a magazine, I have been considering producing an app for smartphones and tablets. ‘Kerrang!’ have already produced one, including one for podcasts which include stories from the magazine in case someone may have missed the deadline of release. This means that a larger number of people can access my magazine for a longer amount of time, not only increasing sales but also increasing interest and knowledge of magazine; promotion of my media product.

Another way I intend to target my audience internationally is by having an online version of my magazine, this means that as many check their social media sites, they may have the inclination to check the magazine and take it in maybe easier than having to turn the pages and maintain the interest to want to turn over and read even more.

Also like ‘Q’ magazine, which prides itself on ensuring they meet the demands of nearly all music genres, my use of a wide range of well-known artists can appeal to a mass audience, from any age group, gender or social background; though my primary target audience are teenagers/ students aged 13+.

Another reason BORA may want to distribute my music magazine comes in the unique selling point of how little advertisement I have included. As a reader of ‘Kerrang!’ myself, I find pages wasted on advertising which is merely using the Hypodermic Needle Model in order to promote sales and buying. My magazine contains near to no advertising whatsoever in order to gain a maximum potential for stories, interviews and a large range of artists; making my magazine a product useful for the Uses and Gratifications Theory of having my media product for information gain, or simply the pleasure of reading it.